My No.1 internet shop.
Author's product rating: 
| Advantages: |
Very usable site, look inside on books, reviews, selection, prices, delivery times |
| Disadvantages: |
Shipping not so cheap |
| Recommend to potential buyers: |
yes |
Amazon needs no introduction really. Unless you've been living on another planet since the internet came into life you will have heard of them and most likely ordered from them.Over the years I'd say 90% of my online purchases have been from Amazon.com and I have always been satisfied as a customer. I order books mostly, but have also ordered larger items like LCD tvs, a Dyson Vacuum cleaner, music (yes actual CDs), software and various electrical items. I'm not much of an Ebay fan so if you're hunting for bargains then maybe that should be your first port of call and I guess shipping could be cheaper but on the whole that doesn't bother me too much.Here are some of the things I like about amazon. 1) Huge selection of products with many reviews2) Many books have 'Look inside', far more for example than amazon.co.uk. Having two small kids I don't get to go shopping on my own much, so this 'look inside' feature is like browsing in a bookshop for me. I love it 3) Lists, yes I actually like looking at other people's book lists to get some ideas.4) Their product suggestions are usually spot on for me. 5) They don't spam my e-mail with junk, usually I'm at least mildly interested to see what products they're suggesting6) Great prices. hmm.. price isn't my first concern evidently since I have put it down here on the list. With traditional shops they say that convenience is a more important driver than price, I guess that's true of Amazon too but in the internet way. Substitute 'convenience' for 'usability and ease'. But anyway, the prices are great too. 7) No quibble send back. I have to confess to having bought the odd item from Amazon just to try it out, but then send back.8) Slick purchase process. I like having multiple addresses and all that kind of stuff. 9) Excellent order tracking / customer information. You know where you are at all times.10) Excellent delivery times. I have next day delivery loads of times, no complaints here. 11) You can listen to sample tracks on CDs.I could go on but I think you get the idea, I like Amazon.
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